Case Studies: Corporate Fun Days
We have created beauty experiences at dozens of corporate fun days alot we feature at year after year and the teams tend to grow as its so popular. There are often lots of attractions for children at these kind of events so we find our adult beauty areas add something different to the proceedings and are always in huge demand particularly as these treatments are perceived to be a high value.
BGL Group fun day
Location – Grange Farm Peterborough however we also operate a smaller similar event for the same company at Wetherby race course every year the following weekend.
Duration – 1100am-5.30pm one Sunday every July we have been running this for them for the last 8 years.
Team – 1 project manager, 2 reception managers, 2 beauty PR’s and 17 multi skilled therapists.
Treatments – Offering express manicures, express refresh massages, express facials and threading.
Aims – To pamper and reward the companies staff and their families.
Campaign set up – We set up our large outdoor marquee style salons x 3. We set up 22 stations mainly massage and manicures which are by far the most popular treatments. We split the set up into 2 receptions and operate separate queues for different treatments. We conduct a booking system for the event on the day to manage the vast volumes.
Results – We conducted in 2016’s event 330 treatments in less than 5 hours for only a 3000 capacity event which is almost half children. Come rain or shine we are always fully booked here, people literally run across the fields to grab the slots.
Just Eat Feastival
Location – Beaumount Estate Windsor
Duration – 4.30-8.30pm
Team – 1 event manager and 10 multi skilled therapists
Treatments – Offering express Hair Styling, express makeovers – retouch focusing on eyes and lips, face/body art, express facials, hair feathers, eyelashes, express manicures, moustache/beard trims, dry shaves and threading
Aims – A festival themed activation as a thank you to staff. Operating between the day and evening event glamming people up in the main ‘festival’ site.
Campaign set up – We used our large airstream salon and had activities going inside and outside the airstream. Its good to have visual elements to draw the crowds.
Results – We conducted almost 150 treatments guests loved the festival style make up, glitter and face art we also conducted tonnes of hair styles with lots of braids and curls. They also loved the eyelashes and hair feathers. The area was very popular and fully booked for most of the event.
Poyry Summer Party
Location – Monkey Island St Neots Maidenhead
Duration – 1 day 12pm-4pm. We have been working at this event for three years.
Team – 1 manager and 6 multi skilled therapists
Treatments – Indian head massage, Hand/foot massage, Manicures, Threading and Facials
Aims – Relaxation activity as part of a ye old fayre theme
Campaign set up – We are provided with two roundhouse yurts at this event and tables and chairs and we provide on table massage units and nail pillows and set up stations for all the treatments within the yurts
Results – We conducted 70 treatments massage is always really popular here for both men and women and manicures for the ladies. We alway get great feedback here they love to relax and take time out.