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cosmetics

Alexandra Soame The Energy DJ

Cruelty-free and vegan beauty tips

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Alexandra Soame The Energy DJWith the huge push in today’s society towards transitioning to a cruelty-free and vegan diet, the next obvious step is to consider what products you should purchasing and using.

Our founder Alexandra Soame has transitioned to a vegan lifestyle a year and a half ago and is championing our companies transition by ensuring all new sponsors and products purchased are vegan and cruelty-free.

Check out Alexandras instagram The Energy DJ for hints and tips for a plant-based diet and her facebook group Vegan Curious for more help regarding this subject. It can, however, be tricky to figure out which products contain animal ingredients or have been tested on animals at some stage in the production process.

cruelty-free and veganChoosing Vegan and cruelty-free cosmetics is not only beneficial for the animals and the environment, its also better for your health as these products use plant and mineral based ingredients which have natural properties and they are also preservative and pesticide free.

What does cruelty free and vegan mean?

A product can be vegan without being cruelty-free and vice-versa, the definition of a vegan product is a product that doesn’t contain any animal by-products. A good example is that a vegan lipstick should never contain beeswax as this is derived directly from bees. To most people, the term vegan should also imply that the product isn’t tested on animals however this isn’t regulated so be careful. A product can be tested on animals and still legally claim to be vegan.

cruelty-free make up

A product that is labelled cruelty-free should have been produced without any form of animal testing in the creation and the production process or use ingredients that have been tested on animals by third parties. To be sure keep an eye out for these official logos – ‘the leaping bunny’ ‘PETAS cruelty-free logo’ and choose cruelty-free logo.

What to look out for…

Avoid these animal by-products that are often found in cosmetics:

  • Collagen – often used in anti-aging products due to its plumping and firming effects. In order to get the protein it is normally taken from dead animals bones, connective tissue, and skin…definitely not vegan!
  • Beeswax – this is taken directly from the beehive and can be used in eye shadow, foundation or lipstick
  • Carmine – this deep red colour is taken from crushed insect body and legs
  • Keratin- used to give you luscious hair this is a protein that Is naturally found in mammals, it is generally taken from hair, nails, and horns
  • Guanine – This gives extra shine and sparkle to your blusher, eyeshadow and nail polish, it is created by scraping fish scales off dead fish and soaking them in alcohol to create an iridescent solution
  • Lanolin -used in lip balms and lotions, it is created from the grease in sheeps hair
  • Squalane – Used in various moisturisers and cosmetics this ingredient is made from the oils found in the liver of sharks

We will be running more features in the future on our attempts to improve the ecological aspects of our businesses and some exciting developments coming soon regarding our new health and wellbeing brand!

 

HEV what is it and how do I protect my skin ?

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HEV what is it how do I protect my skin ?

The team recently discovered some horrific facts about how your mobile phone, laptop and ipad could be seriously damaging your skin…. So we decided to investigate !

What is HEV Light?

HEV (High Energy Visible) light is a high frequency light that is visible to the human eye. It falls within the blue/violet spectrum. HEV light occurs naturally in sunlight, but we are also exposed to it indoors, as it is created by laptops, mobile phones and other digital screens, as well as LED lights. We know a great deal about the dangers associated with exposure to ultraviolet light, but we are still learning a great deal about the effects of light on skin more generally, and in particular the dangers associated with HEV.   

Blue-Light

What Damage Can Be Caused By HEV?

Recent research has shown that HEV may be just as damaging to the skin as UV light, although in different ways. HEV light can affect how efficiently the skin is working both in relation to its ability to heal, and how effectively it acts as a barrier. It can also cause premature aging and age spots. Unlike UV light, which causes direct damage to your DNA, HEV damages the skin by assisting in the creation of free radicals and oxidative stress. In order to maintain skin’s health, it should be shielded from HEV.

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How can you protect your skin?

An easy way to protect your skin is to look for skincare and beauty products that include Melanin in the list of ingredients. It’s important to note, however, that not all types of Melanin protect against HEV light, so look for a specific statement on the product that it is effective in protecting the skin from HEV light.

The US appear to be ahead of the game in this field. Liposhield® is an ingredient for cosmetics that has been recently developed in the States. It is derived from Melanin and was specifically created to protect skin from damage caused by HEV light. When applied to the skin in, for example, a cream, it sits on the surface and acts as a barrier, preventing HEV light from penetrating the skin. Ensuring your product contains this ingredient is another way of protecting yourself.

Ingredients that work to protect skin from HEV can be found in moisturising creams, anti-aging products, sunscreens and foundation, so it is easy to incorporate their use into your daily routine.

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Products

If you want sun screen, Soap & Glory™ Make Yourself Youthful™ Sunshield Superfluid™ SPF50+ contains a specific HEV protection and is reasonably priced too.

“Skin by Marywynn” has a good range of products containing Liposhield. They are popular in the US, but a little harder to find over here. Their Total Age Corrector and Eye Serum both contain Liposhield which you can layer with their Antioxidant Defense complex for extra free-radical protection.