Alexandra Soame The Energy DJ

Cruelty-free and vegan beauty tips

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Alexandra Soame The Energy DJWith the huge push in today’s society towards transitioning to a cruelty-free and vegan diet, the next obvious step is to consider what products you should purchasing and using.

Our founder Alexandra Soame has transitioned to a vegan lifestyle a year and a half ago and is championing our companies transition by ensuring all new sponsors and products purchased are vegan and cruelty-free.

Check out Alexandras instagram The Energy DJ for hints and tips for a plant-based diet and her facebook group Vegan Curious for more help regarding this subject. It can, however, be tricky to figure out which products contain animal ingredients or have been tested on animals at some stage in the production process.

cruelty-free and veganChoosing Vegan and cruelty-free cosmetics is not only beneficial for the animals and the environment, its also better for your health as these products use plant and mineral based ingredients which have natural properties and they are also preservative and pesticide free.

What does cruelty free and vegan mean?

A product can be vegan without being cruelty-free and vice-versa, the definition of a vegan product is a product that doesn’t contain any animal by-products. A good example is that a vegan lipstick should never contain beeswax as this is derived directly from bees. To most people, the term vegan should also imply that the product isn’t tested on animals however this isn’t regulated so be careful. A product can be tested on animals and still legally claim to be vegan.

cruelty-free make up

A product that is labelled cruelty-free should have been produced without any form of animal testing in the creation and the production process or use ingredients that have been tested on animals by third parties. To be sure keep an eye out for these official logos – ‘the leaping bunny’ ‘PETAS cruelty-free logo’ and choose cruelty-free logo.

What to look out for…

Avoid these animal by-products that are often found in cosmetics:

  • Collagen – often used in anti-aging products due to its plumping and firming effects. In order to get the protein it is normally taken from dead animals bones, connective tissue, and skin…definitely not vegan!
  • Beeswax – this is taken directly from the beehive and can be used in eye shadow, foundation or lipstick
  • Carmine – this deep red colour is taken from crushed insect body and legs
  • Keratin- used to give you luscious hair this is a protein that Is naturally found in mammals, it is generally taken from hair, nails, and horns
  • Guanine – This gives extra shine and sparkle to your blusher, eyeshadow and nail polish, it is created by scraping fish scales off dead fish and soaking them in alcohol to create an iridescent solution
  • Lanolin -used in lip balms and lotions, it is created from the grease in sheeps hair
  • Squalane – Used in various moisturisers and cosmetics this ingredient is made from the oils found in the liver of sharks

We will be running more features in the future on our attempts to improve the ecological aspects of our businesses and some exciting developments coming soon regarding our new health and wellbeing brand!