Popularised by A-listers, such as Kim Kardashian, and Instagram beauty influencers, contouring has quickly become one of the biggest beauty trends of the last few years. What was once a well-kept secret of celebrities and makeup artists has now become an everyday practice for the typical makeup obsessive. But like every trend that emerges from the beauty world, has contouring had its day?
Here at VV we personally believe that it is here to stay, but in a much more subtle way. Say goodbye to the dramatic, ‘insta-famous’ way of face contouring and welcome a soft, bronzed contour that naturally shapes the face without it looking streaky or muddy. Pick a cool toned cream contour colour that compliments your skin-tone, making sure to steer clear of warm, orange tones to avoid the dreaded wotsit effect. Using a cream contour will allow the product to seamlessly blend into the skin, making it look natural and soft.
2019 is officially the year of the liquid highlighter. I’m sure we can all appreciate the difference a well-placed highlighter makes to our face shape. Opt for a high-shine version of your typical highlighter and strategically place it along the top of your cheekbone, temples and the bridge and tip of your nose. This will create the illusion of a slim, elongated face without having to cake your face with bronzer. When in doubt, turn to the glow.
One of the most common struggles when it comes to contouring is achieving professional results but in a way that is quick and easy. There are minimal tools available that offer a simple solution to creating the perfect contour, until the hero product of all beauty tools was born: Contour Curve. It is as simple as hooking the tool around your ear and pointing the tool towards your mouth which automatically lines it up with the hollows of your cheekbones. Then, apply your chosen contouring product, remove the tool and blend! We spoke to founder of Contour Curve, Michaela Chalk, who has worked with us in the past. “I want everyone to feel good with their makeup results whether it was a professional applying their makeup or they were doing it themselves.”
To achieve the ‘less is more’ look brands are shifting their focus towards skincare instead of cosmetics. A new skincare tool that has recently emerged on the beauty market is the infamous facial roller. One of the top brands on the market at the moment is Nurse Jaime pictured here. This beauty tool is said to give the skin an instant ‘uplift’, temporarily energising, enhancing and uplifting the skin. It was designed with the intention of mirroring the massage techniques used in a luxury facial, giving you glowy, plump, tightened skin while saving you time and money. To use simply follow your usual skincare routine and then use the ‘press and roll’ technique with the roller across your skin. This will also help the products you have applied to fully penetrate your skin and leave you with a freshly sculpted face, without the layers of product.
How do you feel about contouring? Do you think the beauty trend is here to stay?